Our team has taken on board years of experience, knowledge and networking in order to help artists to flourish and to reach their full potential. Embrace has been founded not simply to create careers, but to become a legacy in the music industry.

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we are a female-led/founded company, taking a modern personal approach to artist relationships.

Values

honesty • transparency • respect

Our experience has taught us that these are fundamental when building a long lasting successful business. We don’t just tell our clients these are our values; we breathe, believe and apply these on a daily basis. We learnt the hard way that integrity is not for sale.

Sylvia Caldas-Roberts

co-founder & artist manager

Having worked in both the agency and promotion sides of the industry, overseeing live shows, international tours and major events with top tier companies including Primary Talent International, ILMC and Clear Channel, she has an understanding of the 360 nature of the business that can only come from working at the highest levels.

Delivering on tours for some of the world’s most celebrated artists and brands, from Coldplay to Bon Jovi, Fatboy Slim, Jimmy Page, Rock In Rio and Lollapalooza Brasil. Sylvia’s highest-profile role to date has been Headline Talent Manager for all four Ceremonies at the 2016 Olympic Rio de Janeiro Games, working with famous artists such as Caetano Veloso, Gilberto Gil, Anitta, Gisele Bundchen, in a highly pressurised, deadline-driven project.

Sylvia’s considerable skills looks set to forge a new chapter in her storied career as she moves to launch the first female led full service music management, artist development, publishing and events company Embrace.

Mariana Brandão

co-founder & artist manager

With almost 15 years of experience in the international music business, Mariana Brandão’s vast experience working with top tier artists, events and brands has seen her services called upon by some of the industry’s most celebrated names.

Working with clients as diverse as Fatboy Slim, Pete Tong, Anglo Management, NERVO, Paul Van Dyk, Above & Beyond, Carl Cox, Creamfields, Pacha Brazil, Rock In Rio, Vintage Culture and more, Mariana has coordinated and actioned festival and tour production, artist management, artist bookings, artist branding, tour advancing, music PR in both South America and Europe.

For the past year Mariana has been Head of A&R of a music PR company, with the company seeing a growth of 250% in sales in just over eight months under her management. Based in the UK for the past seven years, she brings her wealth of skills to the table opening the first female led music management company to offer 360 services in both the UK and South America.

Amelia Stranger

a&r executive, artist manager

Amelia’s journey started at a young age. She attended Music School, college and then finished at Bimm University gaining a 1st in Music Production and Engineering. Amelia’s love for music started within production and audio engineering but she developed her passion for artists within development and the music business.

 

She completed three internships within production, festival management and PR which allowed her to gain knowledge in all areas of the music industry, making her a well-rounded and multifaceted A&R Executive and Artist Manager.

 

With over 10 years of active experience, knowledge and passion, Amelia helped artists reach their goals and has helped them go above and beyond their own expectations. Amelia’s skillset covers many areas of the music industry, alongside her network which grows every day. 

Iris Louwerse

head of communications and artist branding

Prior to joining Embrace at a relatively young age, Iris has made it her mission to grow a profound understanding of the industry in different cultures and on different continents.

After collecting her BA in International Communications and Media, she has worked in various Communication and PR roles in unique places all around the globe, ranging from Nashville, to Barcelona, to Bali. 

She's passionate about conveying authentic messages and story telling, and dreams of one day creating a print magazine for Embrace. Besides her writing ambitions, she's always keeping an eye out for both Embrace, as well as our artists, on how to best utilize the digital landscape in order to reach stardom. As a Gen Z native, she has a fine understanding of young audiences and how to effectively reach them through words, visuals and design.

Services

brand strategy, industry connections,

syncing & publishing deals, press, social media marketing

artist development.